Kestrel · From Data to Wisdom

Two eyes onthe market.

Every terminal shows you what is happening. Kestrel tells you what it means — reading the same data three ways the consensus frame hides: across time, relative to others, and relative to itself.

The edge is not a new feed. It is the framing, sharpened by 40 years of market judgment encoded into the engine. Kestrel points your attention at what actually changed — emergent risk and emergent opportunity — and gets out of the way.

Live read

GOOG separated from the Mag 7 frame before the story caught up.

The anomaly was visible once the frame shifted from consensus grouping to relative-self movement.

What occurredThe move broke its group frame.
What is comingThe calendar, narrative, and intelligence cycle become the next field.
What nowA steadier perch for the decision already in front of you.
+110%GOOG · 1 year, vs. itself
The money slide

The market saw Google inside the “Mag 7” blob, year-to-date: nothing.

Kestrel saw GOOG over one year, relative to itself — roughly +110%, a frame almost no one uses. That anomaly was the trigger into Google’s intelligence push, before the narrative caught up. The machine flagged the measurable change; the human supplied the why. That loop is the product.

Figure self-sourced from the Scorecard’s own price history — the proof inside the proof.

What it replaces

Not a $24K terminal seat. A research-and-marketing division, in one engine.

The incumbent terminal shows you everything and surfaces nothing — it extracts your attention and leaves the hunt for signal to you. Kestrel does the opposite job: it stands in for the analyst who finds what changed and the writer who turns it into a client-ready read — every morning, in your voice.

Incumbent terminal + research desk

  • Shows everything; surfaces nothing
  • Default view is YTD — the group as one blob
  • Raw data; you still hunt for the signal
  • Cost basis: terminal + analyst salary + marketing
  • False negatives hide in the default frame

Kestrel

  • Points attention at what changed
  • Same data across time, vs. others, vs. itself
  • The signal, already flagged and scored
  • One engine, white-label, your brand
  • Built to spot the false negative (Plimsoll)
Read 01

Across time

Is today an ordinary print, or a break from the path the market has been walking?

Read 02

Relative to others

What is separating from its peer frame before the consensus narrative changes?

Read 03

Relative to itself

Where is a security, sector, or regime behaving unlike its own history?

How Kestrel sees

The stack is the sensory field. Kestrel is the judgment layer.

Scorecard, Portfolio Analyzer, Fundamentals, Sovereign Monitor, and The Perch feed the two-eye read. The product is not another screen. It is the frame that tells you what changed.

Two ways in

Kestrel for individuals. Kestrel for firms.

The direct tiers are the proof and the cash-flow floor. The firm engine is where the business lives — each firm runs its own branded Kestrel: their research feeds the funnel, their voice shapes the brief, their clients see their advisor’s thinking every morning.

Direct

For individuals

The proof, the canon, the cash-flow floor.

TrialFree 14 days or 5 sessions. Twin Engine preset.
Pro$59/mo All inputs, all presets + The Trim, Coach Q&A, Brief + Sunday Read. ($590/yr)
Inner Circle$199/mo Pro + uncapped Coach, early NBP access, monthly group call. ($1,990/yr)
White-label

For firms

Your branded Kestrel. The one thing every advisor wishes they could do but cannot: scale their own voice.

Starter$20K/yr 1–5 seats. Independent / boutique RIA.
Growth$40K/yr 6–25 seats. Mid-size RIA.
Enterprise$80K+/yr 25+ seats, branded sub-brand, admin/audit/API. Wirehouse / private bank / multi-FO.
From data to wisdom

See your own market, in the frames the consensus misses.

The first conversation is a live read, not a deck. Point Kestrel at a name, a theme, or your book — and watch it tell you what changed.